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About Pixi Beauty

Founded by Petra Strand over 20 years ago, Pixi Beauty was launched in our flagship boutique in Soho, London. Pixi has a loyal worldwide following thanks to its pure, awakening, and skin-loving products that create a naturally radiant 'just had a good night's sleep' look.

Our Mission

Our mission is the same now as it was on the first day the Pixi store opened: simply to bring out the natural beauty in all women—to make women look like themselves, only better.